Objective
Before launching a new brand platform with employees, prime the power of a purpose-driven company.
Challenge
A shared purpose was a new concept for a blended organization in the midst of a merger. Prior to launching a new brand platform, the idea of purpose and, more importantly, the power of it was introduced through a water bottle.
Solution
Prior to launching a new brand platform with employees, the idea of purpose and, more importantly, the power of it was introduced through a little swag. Every employee received a branded S’well bottle and insert highlighting how purpose can be disruptive and profitable.
The insert showcased how S’well’s purpose to rid the world of single-use water bottles disrupted an industry and created a $9M business.
Work created by // First Horizon In-house Brand Team