Well, if you haven’t, let me do the imagining for you.

Over the years, I’ve been a student of company mascots. From an early fascination with Shoney’s Big Boy (it takes a secure mascot to wear checkered overalls un-ironically) to watching Mr. Clean or Betty Crocker evolve through the decades, they each have their own ability to personify the essence of a brand.

Mascots can make quick work in the slow world of brand building and help to create recognition, likability and clarity of product or service.

For fun, I decided to invite these personifications over for Friendsgiving.